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| PAJ acted in undue haste but n... |
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| By Juliette McLean |
Industry News -UK
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Every business needs publicity. Without it, no one knows what you do or who you are. Word of mouth is important, but it is also slow and time-consuming. A good publicity strategy, with the right training, guidance and preparation, can give you a wonderful return on your investment.
These days, your attempt at grabbing public attention could land you in PR's Hall of Fame, either because you made the worst PR mistake of your life or pulled off a publicity Pulitzer! There are numerous examples of PR disasters to cite, but for the people and events that made it onto a list of the 'Top 50 PR Stunts of all time',Powered by iJoomla Magazine
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