December 2009
Ads Made by You, in a Click
Sun, 12/06/2009 - 18:56 | 
Marie Berbick-Graham
The Internet has allowed consumers to trade stocks without using high-priced brokers and travelers to book flights directly from airlines. Now it may free advertisers to make their own television commercials without going through a traditional ad agency.
Several companies are offering automated ad creation over the Internet and, in some cases, ad placement services that all advertisers can use to more tightly focus their marketing. Advertisers use the new sites to select scenes from commercial films and customize campaigns with a few clicks of the mouse and little human interaction, often for a low flat fee.
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The Thirteenth File, January 28
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
From the number of journalists and media personnel (27) who were named as doing well by colleagues and members of the public, it could be safely argued that 2006 was a good year for journalism.
Email etiquette for everyday communication
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
- Do include your name, title, department, place of work, address and telephone number on your email correspondence
- Always remember to address people by name in your email. Remember you are talking to someone, not something!
- Avoid using Kind regards at the end of an email in which you communicate a subject matter that is of conflict between you and the receiver. It may be perceived as an insult.
- Be careful how you use the word Kindly in your correspondence. Kindly is actually interpreted as a command and many people are offended by it.
- Spell check your emails. We all get caught sometimes!
The Thirteenth File, February 4
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
SPIKE was very thrilled to have received a missive from colleague, Michael Pryce who says he is now in remission after his battle with bone cancer.
Jamaican businesses spending more on PR
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
Jamaican businesses spending more on PR
Although the discipline of Public Relations is still struggling to find respect at the boardroom level, Jamaican businesses are investing more resources into PR activities and ramping up their marketing departments with in-house PR staff.
Digicel rolls out brand in Guyana
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
Digicel, the fastest-growing telecommunications provider in the Caribbean, rolled out its mobile services in Guyana last week, in a highly anticipated launch which heralded a new era of choice and competition for mobile customers in the South American country.
Kingsley Roberts joins CARIMAC lecture staff
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
CVM journalist Kingsley Roberts, has joined the team of lecturers on the Caribbean Institute of Media and Communication’s (CARIMAC) Managerial Communication course.
US assists Jamaica's security efforts
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
 | In another sign of the continuing security cooperation between Jamaica and the United States, a second refurbished Dauntless Class patrol vessel was handed over to the Jamaica Defence Force (JDF) Coast Guard by U.S. Ambassador Brenda LaGrange Johnson at HMJS Cagway in Port Royal on February 14. |
How "real" is Reality TV?
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
Ever since the dawn of the television age, programme makers have sought ways of making programmes that will capture the imagination of their viewers. In their quest they have trudged the length and breadth of human experiences, scoured the world over and thought the unthinkable just to make innovative, interesting television shows.
Media savvy politicians - Meet the top five
Sun, 12/06/2009 - 18:56 | Marie Berbick-Graham
Politicians are known to dodge questions, especially when those questions come from the media. Some are good at dodging, some are good at making a fool of themselves while others have mastered the art of getting good publicity or just looking and sounding good on television or radio.
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